by Hans van Putten | Mar 20, 2018 | Planning
Question: When is a test run not a test run? Answer: When cash-strapped entrepreneurs are involved. I’ve observed many pilot production runs, for food, health-and-beauty, and CPG products. Most were mandated by contract manufacturers as a necessary pre-production...
by Hans van Putten | Mar 14, 2018 | Planning
Contract manufacturing is the engine that propels many a small business. Few startups have the equipment, experience and money needed to produce in-house. A contract manufacturer can be a trusted partner, tweaking prototypes and offering suggestions, recommending...
by Hans van Putten | Feb 21, 2018 | Just-Saying
We live in a branded world. At every turn, it seems, we are encouraged to build our personal brands. Social media is awash with the disciples of this new religion. As a relative outsider looking in, I prefer to leave such matters to the Twitter habitués and...
by Hans van Putten | Feb 13, 2018 | Startups
Part time Astronaut wanted; no experience necessary. Ridiculous. No one would entrust a complex, multi-million dollar program to a novice on an hourly schedule. So, why do so many part time entrepreneurs (PTEs) approach investors with a similar pitch? PTEs are...
by Hans van Putten | Jan 30, 2018 | Planning
The Curious Case of the Reluctant Entrepreneur. A hitherto unknown Conan Doyle story? No, rather the tale of a founder, “Olivia,” who refused to change her business model when faced with negative investor feedback. What should have been a relatively simple change...
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